As a coastal boutique, we had to host a “The Summer I Turned Pretty” inspired party, to celebrate the dramatic third season of the show. Featuring a tote bag raffle, themed cookies, and a coastal wine charm bar, it was a fun day to celebrate an endless summer!

The Fisherman Aesthetic is taking center stage as a fall trend for 2025. Don’t miss the boat – let’s talk about how to get the Fisherman Aesthetic in your wardrobe this fall!

Just because fall is coming, doesn’t mean you have to wear black. Here are some ways you can carry your Coastal Granddaughter blues and whites with you into the fall season.

As a coastal boutique, the aesthetic and vibes of The Summer I Turned Pretty are giving us life! Here are a few tips on how to attain the aesthetic in your home & wardrobe this summer.

If you get invited onto a boat, these are our tips on what to pack, and what to bring, to help you prepare for a fun day on the water. Follow this advice, and you’ll be sure to be invited back on board again!

Coastal Granddaughters are currently defrosting after a long winter and are ready to have a laid-back, cozy spring.

We've rounded up our favorite Shore Society pieces for hydrangea lovers – each of these pieces perfectly capture the coastal vibes for spring and summer!

Gather your friends for a night of dinner, drinks, and devious mystery. Here’s how we planned and hosted a Clue-inspired dinner party that brings the ultimate spooky season vibes to life.

Take the easy, breezy coastal vibes from summer to fall! Put together cozy coastal granddaughter outfits with these must-have pieces (that you might already have in your closet)!

Whether you're living as a coastal granddaughter, or channeling the vibe in your mind and wardrobe, you can dress the part with these summer outfit ideas!