Shore Society for Sapphire Pear | Holiday Edition

I teamed up with Sapphire Pear again on a tea towel collection – this time, for the holiday season. Being the color lovers they are, we went with a bright palette and included some eye-catching patterns and phrases. I love the charming little ski scene too!

They're available exclusively at Sapphire Pear, so be sure to stop in before they're gone for good. You might also find a few things you'll want to take home (their throw pillows = adorable) so consider yourself warned!

Our Wedding: Nautical Copper Invitations

Well, our big day is rapidly approaching (7 more weeks!) and the to-do list is finally getting shorter. We've moved from the stress mode to ahhhhh excitement mode and I'm relieved that we've reached that point. The biggest hurdle that was looming over my head was designing our invitations. Any designer will tell you that creating something for yourself is a torturous process, so it was tough for me to nail down a final idea and run with it. However, I had a few requirements for the invites that narrowed it down: copper foil, nautical elements, and whimsical styling—each reflecting the look and feel of our wedding day.

Envelopes: Paper SourceFoil Stamping: StationeryHQ, Custom Stamps: rubberstamps.net, Navy Silk Ribbon: May Arts

Lettering all of the pieces myself took a lot of time, but it was so satisfying to see the entire suite come together at the end. It also ensured that everything looked cohesive because it came from the same hand. I started by assembling a palette of colors and paper stocks, and sketched out a few options until the combination felt right. I fell in love with this navy silk ribbon, which balanced out the femininity of the shell peach envelopes.

I was super impressed with the quality of the foil stamping from Stationery HQ—even the finest lines and details in the design produced perfectly, on a textured paper stock no less.

I used copper metallic ink for the outer envelope calligraphy, with a matching color ink pad for the custom stamps. I highly recommend stamps as a solution in areas where printing can become a nuisance (like on envelope flaps). We used a custom anchor seal with our return address for the back of our outer envelopes, and another stamp for our RSVP envelopes.

The only downside of stamping is making a few mistakes – lining up the stamp perfectly, applying the right amount of pressure...you're bound to mess some up, so order a few extra envelopes! 

Everything came out exactly as I pictured and I'm definitely relieved that they're signed, sealed, and delivered. This was a huge task on my to-do list and we've been able to move on to the other day-of details, which are slightly less daunting. Now it's been fun to get our RSVPs back in the mail – it's like getting a little note from a friend every day!

Shore Society | New Look

I launched the new SS site last week and wanted to share some of the inspiration that went into the new look and branding. As any designer will tell you, designing for yourself is sort of a torturous process—you're trying to balance your vision with all of the possibilities, and nothing ever seems to be finished. You'll tweak everything over and over until you've lost the message, so knowing when to STOP noodling is key. 

I began the process by collecting some inspirational images that spoke to me through texture, color, pattern and mood, and matched the aesthetic direction that felt right for Shore Society. I wanted the look to be true to the brand's nautical roots, but to avoid appearing clean and preppy – the local Cleveland influence required something a little more textured and timeworn. Something more akin to iron ore ships than sailboats and Sperrys. The overall look developed into a mix of modern and cottage, which stayed true to my own tastes as well as the existing feel of the brand.

Most of the inspiration I drew from had a limited color palette of warm black and bone ivory, with washes of gray-blue, drawn from the sea. Small doses of nude/shell peach gives a dose of femininity to such a neutral palette. 

Developing the logo took the most time, by far. I went through countless ideas and revisions (should be hand lettered? Type? Clean, rough, sweet, or whimsical?) and those were all approaches I considered. In the end, I fell in love with this perfectly hand-done typeface that ticked all the boxes on my list. I expanded the design into my business cards, order insert, stickers, and packaging and hope that all of these elements create a gift-quality experience for my customers. 

The "white" on all of my print pieces is actually a tint of the shale gray in my palette, to provide a warmer, scrimshaw-inspired tone. 

My favorite purchase so far has to be this striped tissue paper for wrapping my shirts—it's so cute and makes me happy when I'm packing orders!

All of my printing was done by StationeryHQ and they did an awesome (and fast) job with each of the pieces. In the future I would also love to see have the business cards letterpressed. Completing the rebrand and website was a major task on this year's to-do list, and I'm so happy to check it off and move on to other things (like planning our wedding...oops). You can continue to follow the blog here, but I am hoping to move it over to shoresociety.com to keep everything in one place. Hang in there if you notice anything is missing or not working – I'm on it!

Illustrated Wedding Invitation for Meghan + Nate

One of my favorite couples ever – Meghan and Nate – are getting married (so soon!) and I was thrilled to complete their stationery suite with these custom invitations, which complemented the Save the Dates I designed a few months ago.

They are getting married in a tree-filled NYC park, and wanted their invitation to combine the elements of a cityscape with the nature of the park. We decided on a palette that reflects the early fall feeling of September – neutral beige, mustard, and berry tones pair perfectly with the kraft RSVP envelope and info tag.

The star of the show is the invite, so we kept the rest of the pieces simple and sophisticated, with just the right dose of lightheartedness (a Mad Libs RSVP card is very fitting for these two)! The bride, being ever-so-crafty herself, chose the cutest combinations of stamps for each envelope. After months of hard work and collaboration with them, I was super excited to get my invite in the mail.

Counting down the days till this awesome NYC wedding!


Free Printable Valentines

Happy Monday – and February, everyone!

Hope you've all recovered from your Super Bowl comas, and are ready for dessert! Valentine dessert, that is. The season of love is the season of sweets – so, it's kind of my favorite. To spread the love, I have some free printable Valentines for you. So save your money for candy – all you have to do is hit print and cut them out! 


These are perfect for friends or family, and can nicely accompany whatever treats you're giving out at work or school. The printable file is letter sized, and each Valentine is single-sided and fits an A2 envelope (about 3.75x5"). I recommend printing on a white or cream cardstock for best results. Click the link below to download the file, and be sure to let me know if you run into download or print issues. ENJOY, feel free to share, and have a lovely Monday!
Click here to download the printable file.

Toothakers Wedding Print

Recently, I had the pleasure of creating a custom print for the lovely Kayla Coleman's wedding. She wanted a fun tooth print for their guests to sign as they united as the Toothakers—isn't that so cute? We incorporated their wedding colors into the print and left the tooth blank for signatures. 

Kayla wanted the print to be the first thing guests see when they enter their home, and recently shared this photo with me of the final result. The frame she chose is beautiful and I love this cute vignette in their home! The print was printed and framed by Canvas on Demand, and the photo is credited to Kayla, who is an amazing photographer herself. 

Thank you, Kayla, for giving me the opportunity to create something special for you! I love hearing how couples are adding personalized touches to their weddings. What are some of the cutest things you've seen lately?