How to Summer like a Coastal Granddaughter

For SummerLifestyle

Jun 22

Written By Rachael Koenig

BEACH READS, SUNNY DAYS, AND PORCH SUNSETS

SAVORING THE SLOWER MOMENTS IN STYLE

Last summer, the coastal grandmother trend gave us the inspiration to enjoy summer days down to the last drop – with an air of timeless elegance, yet laid-back unfussiness. It’s more than a fashion trend, it’s a lifestyle.

(If you’re discovering the trend this year, think miss Diane Keaton in Something’s Gotta Give: in her linen sets, bucket hat, and breezy beach house glory).

Thus, being a coastal granddaughter is the trend’s younger, more carefree family member that lives their best beach life from day to day – not just on vacation. She rides her bike to ice cream with friends, spends lazy afternoons reading on the porch, and caps off the day with a fresh, seasonal dinner and a sunset. In her closet, you’ll find classic pieces like thrifted button-downs, linen sets, and vintage jewelry – but she adds a youthful touch to her outfits with casual sneakers or Birkenstock sandals.

No matter how you choose to embrace this trend, embodying this mindset acts as a reminder that the everyday moments of summer are worth celebrating. We’ve collected our favorite essentials in the shop inspired by this trend, to help you do just that. Join us in adopting this carefree approach for the season ahead!

PLAYLIST TO SET THE MOOD

COCKTAIL TO MAKE

BOOKS TO READ

Shop the Vibe

Featured

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Hydrangea Embroidered Crewneck – Ivory

$78.00

Hey hydrangea lovers, this one’s for you! The perfect partner for your coastal closet year-round, this embroidered hydrangea sweatshirt is charming, sweet, and ideal for wearing to the park, biking to brunch, or taking it easy on your porch swing. Nancy Meyers would be proud!

Detailed embroidered hydrangea design in soft blue and sage green.

Ultra plush, thick and soft crewneck with ribbed collar, sleeves, and hem. Super soft fleece lining.

Embroidered in Cleveland. Shore Society exclusive design.

Women’s sizes. Runs true to size to slightly oversized.

Sold Out

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Oyster Claw Clip

$24.00

Aww, shucks – your hair shore looks great!

This adorable oyster claw clip is the perfect hair accessory for your coastal summer. Oyster shape and marbled details add so much style to your coastal granddaughter and New England inspired outfits.

Clips measure 3” long x 2” wide x 2” tall

Materials: Cellulose Acetate (eco-friendly material) is a synthetic fiber produced from plant derivatives such as wood pulp and cotton. CA is both durable and biodegradable. Compared to acrylic and PVC materials, you will see that these clips will last longer.

Each claw will have slight variations of color and pattern due to how the cellulose plates are cut during production.

Actual colors may vary slightly from what appears online due to lighting and differences in monitors.

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Lemon Claw Clip

$20.00

Freshly squeezed! This adorable lemon claw clip adds sweet summer charm to your hair style.

Lemon slice shape and marbled details add so much style to your outfit – whether you’re opting for a seaside look (what tastes better with seafood than fresh squeezed lemon?) or a farmstand vibe, this little clip will be fetching compliments all season long.

size

Clips measure 3” long x 1” wide x 1” tall

Materials

Cellulose Acetate (eco-friendly material) is a synthetic fiber produced from plant derivatives such as wood pulp and cotton. CA is both durable and biodegradable. Compared to acrylic and PVC materials, you will see that these clips will last longer.

notes

Each claw will have slight variations of color and pattern due to how the cellulose plates are cut during production.
Actual colors may vary slightly from what appears online due to lighting and differences in monitors.

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Mornings At The Lake House Candle

$48.00

Step out of the creaky screen door onto the cool, dewy lawn with the quiet lake ahead of you. Watch the fog roll off the crisp water, and wrap that blanket around your shoulders a little tighter. It's your favorite time of the day - morning at the lake house.

Notes of cedar and mountain air.

Recyclable packaging.

9 oz.

Dimensions: 3.5 in x 2.5 in x 2.5 in

Candle Care: Trim the wick to about 1/4 inch before each burn, to help foster an even melt pool and minimize smoking/soot buildup on the glass. Do not leave a burning candle unattended, and keep out of reach of children, pets, and drafts.

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Weekend in New England Candle

$48.00

Nantucket, Cape Cod, Newport and Bar Harbor are just a few of the best weekend destinations in New England. Walk the cobblestone streets lined with hydrangeas, take a dip in the chilly Atlantic (locals swear it's warm this time of year), and end the day with a local beer and the perfect lobster roll.

Notes of sea breeze and saltwater.

Recyclable packaging.

9 oz.

Dimensions: 3.5 in x 2.5 in x 2.5 in

Sold Out

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I Have A House Down The Shore Candle

$48.00

Whether you’re a benny (IYKYK) or a local, you can’t pass up a long stroll on the boardwalk with a Kohr’s cone and a slice of pizza. Make sure you bring the kids for a ride at Jenkinson's, and grab some salt water taffy before you hit the Sunday traffic back home.

Notes of sunscreen and saltwater.

Recyclable packaging.

9 oz.

Dimensions: 3.5 in x 2.5 in x 2.5 in

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Sconset Tiered Maxi Skirt

$74.00

A summer staple, this breezy maxi skirt is comfortable and easy to style. It’s casual, yet effortlessly chic for summer!

Dress it down with sneakers and a tee, or dress up with a strappy tank for a summer patio dinner.

Feminine skirt with tiered accent lace trim and adjustable elastic waist with drawstring.

100% cotton, lining 100% rayon.

Women’s sizes. Fits true to size.

Measurements (measured flat):
S: 13.5” waist, 38” length
M: 14.5” waist, 38” length
L: 16” waist, 38.5” length

Rachael Koenig http://www.shoresociety.com

How to Summer like a Coastal Granddaughter