Shore Society | New Look

I launched the new SS site last week and wanted to share some of the inspiration that went into the new look and branding. As any designer will tell you, designing for yourself is sort of a torturous process—you're trying to balance your vision with all of the possibilities, and nothing ever seems to be finished. You'll tweak everything over and over until you've lost the message, so knowing when to STOP noodling is key. 

I began the process by collecting some inspirational images that spoke to me through texture, color, pattern and mood, and matched the aesthetic direction that felt right for Shore Society. I wanted the look to be true to the brand's nautical roots, but to avoid appearing clean and preppy – the local Cleveland influence required something a little more textured and timeworn. Something more akin to iron ore ships than sailboats and Sperrys. The overall look developed into a mix of modern and cottage, which stayed true to my own tastes as well as the existing feel of the brand.

Most of the inspiration I drew from had a limited color palette of warm black and bone ivory, with washes of gray-blue, drawn from the sea. Small doses of nude/shell peach gives a dose of femininity to such a neutral palette. 

Developing the logo took the most time, by far. I went through countless ideas and revisions (should be hand lettered? Type? Clean, rough, sweet, or whimsical?) and those were all approaches I considered. In the end, I fell in love with this perfectly hand-done typeface that ticked all the boxes on my list. I expanded the design into my business cards, order insert, stickers, and packaging and hope that all of these elements create a gift-quality experience for my customers. 

The "white" on all of my print pieces is actually a tint of the shale gray in my palette, to provide a warmer, scrimshaw-inspired tone. 

My favorite purchase so far has to be this striped tissue paper for wrapping my shirts—it's so cute and makes me happy when I'm packing orders!

All of my printing was done by StationeryHQ and they did an awesome (and fast) job with each of the pieces. In the future I would also love to see have the business cards letterpressed. Completing the rebrand and website was a major task on this year's to-do list, and I'm so happy to check it off and move on to other things (like planning our wedding...oops). You can continue to follow the blog here, but I am hoping to move it over to shoresociety.com to keep everything in one place. Hang in there if you notice anything is missing or not working – I'm on it!

Maine Getaway


Oh, hi — I'm back!

We had an amazing trip to Maine, it honestly exceeded both of our expectations (my only expectation was basically just "LOBSTER"). The weather was hot and gorgeous, the food was divine, and we got to relax and have a perfect summer trip. We spend most of our time in Kennebunkport, where we stayed in a family-run inn right on the ocean, and took day trips to Portland and Ogunquit to explore a bit more. 

Shipwreck site near the Portland Head Light

Lobster buoys

Our favorite lobstah rolls at The Clam Shack in Kennebunkport

This tasty food truck in Portland - great lobster rolls, salads, and Maine root beer

Blueberry ice cream — blueberries are everywhere in Maine

Biking in Kennebunkport

Downtown Kennebunkport

Dinner at MC Perkins Cove in Ogunquit

The amazing view at MC Perkins Cove

My date ;)

View from biking along the coast — who wants to buy me this house?

Maine was charming, beautiful, and totally delicious. I would go back in a heartbeat. We really loved Kennebunkport—although it was definitely a popular vacation spot, it was much less crowded than Ogunquit and felt a little smaller and more charming. Although many of the shops are pretty knick-knacky, there were a few that we absolutely loved—Daytrip Society and Spaces—that reminded us a lot of Cleveland's Room Service and the former Dredger's Union. We spent most of our days at the beach or biking around town, and most of our night walking up and down the beach with a bottle of wine. It was so relaxing and I miss the ocean already.

Thanks for hanging in there while I was gone (and tolerating all of my Instagram photos). It was so nice to enjoy summer while it's still here. How do you plan to spend the last weeks of summer?